Books
Rene A. Henry has authored seven books and most are available from amazon.com, Barnes & Noble,
or your local book store.
Rene A. Henry has authored seven books and most are available from amazon.com, Barnes & Noble,
or your local book store.
Books, Publications and Videos
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Offsides! - Fred Wyant's Provocative Look Inside the NFL
(Xlibris with Gollywobbler Productions, hardcover and paperback, 2001)
An official in the National Football League for 27 years, 19 of those as a referee, Fred Wyant begins where others end
with this candid and provocative look inside the NFL including:
- the calls officials miss most and why,
- the greed of owners who want public funding for new stadiums,
- the pros and cons of instant replay,
- the lack of positive role models in football today, and
- the tolerance of coaches and owners who allow players who perform on the field to abuse women, drugs and alcohol
off the field.
(Xlibris with Gollywobbler Productions, hardcover and paperback, 2001)
An official in the National Football League for 27 years, 19 of those as a referee, Fred Wyant begins where others end
with this candid and provocative look inside the NFL including:
- the calls officials miss most and why,
- the greed of owners who want public funding for new stadiums,
- the pros and cons of instant replay,
- the lack of positive role models in football today, and
- the tolerance of coaches and owners who allow players who perform on the field to abuse women, drugs and alcohol
off the field.
From delineating how each member of the team is challenged with 1,500 decisions in a game to illuminating league policies, Wyant reveals
what it's really like to be part of America's most popular sport. Considered by his peers as one of the league's best referees, he never
officiated a Super Bowl because he operated "outside the system" of his Park Avenue supervisors.
Author Rene A. Henry blends Wyant's account with 70 interviews with executives, players and coaches including Mike Ditka, Don Shula,
Sam Huff, Lou Holtz, Peter Ueberroth, Johnny Unitas, Bart Starr, Tom Landry, Chuck Noll, Marv Levy, Chuck Howley, owners Michael Brown
and Dan Rooney and referees Jim Tunney and Red Cashion.
what it's really like to be part of America's most popular sport. Considered by his peers as one of the league's best referees, he never
officiated a Super Bowl because he operated "outside the system" of his Park Avenue supervisors.
Author Rene A. Henry blends Wyant's account with 70 interviews with executives, players and coaches including Mike Ditka, Don Shula,
Sam Huff, Lou Holtz, Peter Ueberroth, Johnny Unitas, Bart Starr, Tom Landry, Chuck Noll, Marv Levy, Chuck Howley, owners Michael Brown
and Dan Rooney and referees Jim Tunney and Red Cashion.
You'd Better Have A Hose If You Want To Put Out The Fire
(Gollywobbler Productions, paperback, 2000)
A crisis can strike any organization, any time. The professional tips, tactics, dos, don'ts, case histories and advice in
this book will help any manager be better prepared when the inevitable happens. The book has been widely and
positively reviewed and is one of the best selling books on this subject. First published in 2000, this has been one of
the most popular sellng books on crisis management and communications. It has been superceded with more current
strategies, anecdotes and case histories by Henry's latest book, Communicating In A Crisis: A guide for
management.
(Gollywobbler Productions, paperback, 2000)
A crisis can strike any organization, any time. The professional tips, tactics, dos, don'ts, case histories and advice in
this book will help any manager be better prepared when the inevitable happens. The book has been widely and
positively reviewed and is one of the best selling books on this subject. First published in 2000, this has been one of
the most popular sellng books on crisis management and communications. It has been superceded with more current
strategies, anecdotes and case histories by Henry's latest book, Communicating In A Crisis: A guide for
management.
Marketing Public Relations - the HOWS that make it work!
(Iowa State University Press, hardcover 1995, paperback 2000)
Marketing public relations is the comprehensive public awareness program designed to increase recognition of an
organization's product or service. It is used in the political arena to attract voters and in the corporate world to
increase sales. This book explains the process of marketing public relations, including the use of resources and
special distribution services, the way to enlist media cooperation in the campaign, the considerations in targeting
specific markets, and the basics of planning and budgeting. The checklists will be valuable tools for both the
beginner and for the busy senior practitioner.
(Iowa State University Press, hardcover 1995, paperback 2000)
Marketing public relations is the comprehensive public awareness program designed to increase recognition of an
organization's product or service. It is used in the political arena to attract voters and in the corporate world to
increase sales. This book explains the process of marketing public relations, including the use of resources and
special distribution services, the way to enlist media cooperation in the campaign, the considerations in targeting
specific markets, and the basics of planning and budgeting. The checklists will be valuable tools for both the
beginner and for the busy senior practitioner.
Bears Handbook - Stories, Stats and Stuff About Baylor Football
(Midwest Sports Publishing, paperback, 1996)
Co-authored with Mike Bishop, the foreword is by Grant Teaff, legendary Baylor football coach, and has detailed
information, statistics and photographs of the history of Baylor University football through 1995. Included are
game-by-game scores each season, team records, lists of football lettermen, honors and awards, anecdotes and
trivia. This is a must for football historians and any fan of Baylor football. The book is now out of print but still
available on line.
(Midwest Sports Publishing, paperback, 1996)
Co-authored with Mike Bishop, the foreword is by Grant Teaff, legendary Baylor football coach, and has detailed
information, statistics and photographs of the history of Baylor University football through 1995. Included are
game-by-game scores each season, team records, lists of football lettermen, honors and awards, anecdotes and
trivia. This is a must for football historians and any fan of Baylor football. The book is now out of print but still
available on line.
How To Profitably Buy & Sell Land
(John Wiley & Sons, hardcover 1977)
This book reflects the viewpoints and ideas of some of the most highly successful professionals and
entrepreneurs in the real estate industry. Written by Henry in 1977, the book still is current with strategies
that could be prosperous for either a company or an individual. The book is a highly practical and most
comprehensive treatment of the subject. Now out of print, the book can be obtained on line.
(John Wiley & Sons, hardcover 1977)
This book reflects the viewpoints and ideas of some of the most highly successful professionals and
entrepreneurs in the real estate industry. Written by Henry in 1977, the book still is current with strategies
that could be prosperous for either a company or an individual. The book is a highly practical and most
comprehensive treatment of the subject. Now out of print, the book can be obtained on line.
Other Published Works
MIUS AND YOU - The Developer Looks At A New Utility concept, co-author, U.S. Department of Housing & Urban Development, the first
definitive book written on utility cogeneration, 1980, co-author with Joseph G. Honick and Richard W. O'Neill
A Look At the U.S. Olympic Committee In the Year 2000, co-author of the report of the USOC's Long Range Strategic Planning Task Force,
July 1988, co-author with David Jay Flood
Vacation Homes Plans & Products Guide, editor, Hudson Publishing Co., 1965
Contributor to the report of the President's Committee On Urban Housing (Kaiser Committee), 1965
Contributor to the report of the National Commission On Urban Problems (Douglas Commission), 1967
Numerous op/eds, opinion pieces, features and commentaries.
.
Communicating In A Crisis: A guide for management
Gollywobbler Productions, 2008
Paperback $34.95 (ISBN 978-0-9674535-2-1) Hardcover $49.95 (ISBN 978-0-9674535-2-1)
Every company, organization, nonprofit and college and university is vulnerable to a crisis. Unfortunately, most are
not prepared when a crisis strikes. The book cites five generic crises every company should have in place in addition
to crises specific to its business or service: terrorism; acts of Mother Nature, including earthquakes, floods, hurricanes
and tornadoes; sexual harassment and discrimination; violence in the workplace; and environmental pollution. One
chapter tells the reader how to fight back and win when wronged or maligned. A chapter on customer service stresses
its importance in helping prevent crises. Working relationships are outlined between PR counselors and lawyers
during crises.
Gollywobbler Productions, 2008
Paperback $34.95 (ISBN 978-0-9674535-2-1) Hardcover $49.95 (ISBN 978-0-9674535-2-1)
Every company, organization, nonprofit and college and university is vulnerable to a crisis. Unfortunately, most are
not prepared when a crisis strikes. The book cites five generic crises every company should have in place in addition
to crises specific to its business or service: terrorism; acts of Mother Nature, including earthquakes, floods, hurricanes
and tornadoes; sexual harassment and discrimination; violence in the workplace; and environmental pollution. One
chapter tells the reader how to fight back and win when wronged or maligned. A chapter on customer service stresses
its importance in helping prevent crises. Working relationships are outlined between PR counselors and lawyers
during crises.
This book tells the reader how to organize a crisis team and develop a plan, 10 steps to take to resolve a crisis and prevent is from
exacerbating, and how to manage communications in crisis. Scores of anecdotes and case histories from actual crises highlight
recommended dos and don'ts. There are in-depth chapters related specifically for the travel, tourism and hospitality industry; sports and
events; the workplace; government at all levels, and higher education.
Book Reviews of Communicating In A Crisis - (click below to link to full review)
Count Enemies, Friends, Says Henry by Jack O'Dwyer, www.odwyperpr.com, November 12, 2008 and O'Dwyer's PR Report, Vol. 22, No.
12, December 2008
'Communicating in a Crisis' Delivers the Goods for Crisis Management Professionals; Customer Service Information Included for Public
Contact Employees by David M. Kinchen, Huntingtonnews.net Book Critic, September 30, 2008
What other experts say about this book:
The book is recommended for all CEOs, public relations counselors, lawyers and law libraries, college and university presidents
and chancellors, department heads and heads of human resources, sales, manufacturing and security. I don’t think I’ve read any
text that clarify the principles of effective crisis management as well as “Communicating In A Crisis.” In fact, if more people read
this, they’d have less crisis communicating to do! -- Jonathan Bernstein, president, Bernstein Crisis Management, Inc.; editor,
Crisis Manager newsletter; author, Keeping the Wolves at Bay: A Media Training Manual
Finally, a customer service book that tells it all -- the truth. Read this book NOW so you don’t have to face any more serious
customer issues. – Deborah Gardner, motivational speaker and president of Compete Better Now!
Anyone responsible for an organization's survival and success should keep this book where it can be used quickly.....but only
after reading the entire copy. Rene Henry is truly one of the most practical minded crisis management authorities, and this book
demonstrates it in language we can all use. I rely heavily on his judgment. - Joseph J. Honick, president, GMA International
“Communicating In A Crisis” is valuable to public relations people because most organizations in trouble never go to Plan B since
they don't even know how to develop Plan A. - John Martin Meek, president & CEO, HMI, Inc.
Comprehensively researched and thoroughly documented, “Communicating In A Crisis: A Guide for Management,” is a concise,
full-semester course in what to do and not to do that can be completed in less than a week. The Summary Checklists at the end of
each chapter making reviewing or refreshing what you have learned possible in less than an evening. It's an easy-to-use road map
through swamps you hope you never have to navigate. – Rich Perelman, president, Perelman, Pioneer & Company; formerly vice
president/Press Operations, Los Angeles Olympic Organizing Committee for the Games of the XXIII Olympiad (Los Angeles 1984)
A must-read for anyone in business or government management, law or communications … the expanding media world makes it
even more needed. Keep one copy at home, too! – Harvey P. Posert, former vice president of public and industry relations, Robert
Mondavi Winery
Rene Henry writes with clarity and conciseness in defining essential strategy for crisis planning and management. His expansive
knowledge of crisis situations and what they teach us provides invaluable information for all senior executives. What makes his
book special is that it is easy and fun to read. Executives will find that this is a "how to" book they will not want to lay down until
they have reached the last page. - Dr. Melvin L. Sharpe, APR, Fellow PRSA, professor emeritus, Ball State University and former
chair PRSA Educators Academy and College of Fellows
I found this book to be extremely valuable given the times in which we live. It is amazing how many companies go out of their way
to prolong a crisis rather than address it- it seems to be a lesson that is learned over and over again the hard way. The examples
were great. - John Vondras, former vice president AT&T Wireless; managing director AT&T Indonesia; and managing director
Belize Telecom, Scottsdale, Arizona
exacerbating, and how to manage communications in crisis. Scores of anecdotes and case histories from actual crises highlight
recommended dos and don'ts. There are in-depth chapters related specifically for the travel, tourism and hospitality industry; sports and
events; the workplace; government at all levels, and higher education.
Book Reviews of Communicating In A Crisis - (click below to link to full review)
Count Enemies, Friends, Says Henry by Jack O'Dwyer, www.odwyperpr.com, November 12, 2008 and O'Dwyer's PR Report, Vol. 22, No.
12, December 2008
'Communicating in a Crisis' Delivers the Goods for Crisis Management Professionals; Customer Service Information Included for Public
Contact Employees by David M. Kinchen, Huntingtonnews.net Book Critic, September 30, 2008
What other experts say about this book:
The book is recommended for all CEOs, public relations counselors, lawyers and law libraries, college and university presidents
and chancellors, department heads and heads of human resources, sales, manufacturing and security. I don’t think I’ve read any
text that clarify the principles of effective crisis management as well as “Communicating In A Crisis.” In fact, if more people read
this, they’d have less crisis communicating to do! -- Jonathan Bernstein, president, Bernstein Crisis Management, Inc.; editor,
Crisis Manager newsletter; author, Keeping the Wolves at Bay: A Media Training Manual
Finally, a customer service book that tells it all -- the truth. Read this book NOW so you don’t have to face any more serious
customer issues. – Deborah Gardner, motivational speaker and president of Compete Better Now!
Anyone responsible for an organization's survival and success should keep this book where it can be used quickly.....but only
after reading the entire copy. Rene Henry is truly one of the most practical minded crisis management authorities, and this book
demonstrates it in language we can all use. I rely heavily on his judgment. - Joseph J. Honick, president, GMA International
“Communicating In A Crisis” is valuable to public relations people because most organizations in trouble never go to Plan B since
they don't even know how to develop Plan A. - John Martin Meek, president & CEO, HMI, Inc.
Comprehensively researched and thoroughly documented, “Communicating In A Crisis: A Guide for Management,” is a concise,
full-semester course in what to do and not to do that can be completed in less than a week. The Summary Checklists at the end of
each chapter making reviewing or refreshing what you have learned possible in less than an evening. It's an easy-to-use road map
through swamps you hope you never have to navigate. – Rich Perelman, president, Perelman, Pioneer & Company; formerly vice
president/Press Operations, Los Angeles Olympic Organizing Committee for the Games of the XXIII Olympiad (Los Angeles 1984)
A must-read for anyone in business or government management, law or communications … the expanding media world makes it
even more needed. Keep one copy at home, too! – Harvey P. Posert, former vice president of public and industry relations, Robert
Mondavi Winery
Rene Henry writes with clarity and conciseness in defining essential strategy for crisis planning and management. His expansive
knowledge of crisis situations and what they teach us provides invaluable information for all senior executives. What makes his
book special is that it is easy and fun to read. Executives will find that this is a "how to" book they will not want to lay down until
they have reached the last page. - Dr. Melvin L. Sharpe, APR, Fellow PRSA, professor emeritus, Ball State University and former
chair PRSA Educators Academy and College of Fellows
I found this book to be extremely valuable given the times in which we live. It is amazing how many companies go out of their way
to prolong a crisis rather than address it- it seems to be a lesson that is learned over and over again the hard way. The examples
were great. - John Vondras, former vice president AT&T Wireless; managing director AT&T Indonesia; and managing director
Belize Telecom, Scottsdale, Arizona
